We believe data should migrate itself
Data that’s prepared, mapped, transformed, and validated—powered by AI, guided by you.
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faster data onboarding
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reduction in time-to-insight
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increase in analyst productivity
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boost in data analyst
Before Frontline, data onboarding lived in the margins—everyone needed it, but no one really owned it.
Our vision
Naturally, we looked for a solution. From the start, we knew we didn’t want a spreadsheet hack or a patched-together integration—we wanted a product built for this exact pain. Because there wasn’t one. There were tools for syncing, storing, analyzing data. But nothing for getting it clean, structured, and production-ready. So we did what most teams do—we built a stopgap. Then another. And another. Still, as we worked, the pain of data migration didn’t just
persist—it multiplied. That’s when it clicked: The problem wasn’t a lack of tooling. It was a lack of infrastructure. Every team was reinventing the wheel—solving the same edge cases, cleaning the same messy files, building workflows that would eventually break. What we needed wasn’t another feature.
Our mission
Who we are is why it works
Frontline enables us to provide seamless service with adaptable workflows, forward thinking technology & a keen interest in our business and customers needs. This empowers us to deliver a consistent 7 star experience to our customers every single day.
— Brooklyn Simmons
Founder & CEO of Zepton
Our core values that make our team next-level
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Transparency
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Excellence
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Customer focus
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Accountability
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Sustainability
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Adaptability
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Respect
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Integrity
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Meet our leadership team members
Eleanor Vance
Lead UX Designer
Software Engineer
Lead UX Designer
Esther Howard
Chief Financial Officer
Brooklyn Simmons
Human Resources Director
Cameron Williamson
Product Manager
Fatima Al-Fihri
Head of Marketing
We're eager to hear from customer
Frequently asked questions
How does the Frontline app work?
After asking a few introductory questions, the app presents a personalized experience that helps you navigate the challenges of loss.
What if my question isn’t listed here?
After asking a few introductory questions, the app presents a personalized experience that helps you navigate the challenges of loss.
How is my information protected?
After asking a few introductory questions, the app presents a personalized experience that helps you navigate the challenges of loss.
How does Frontline support families in grief?
After asking a few introductory questions, the app presents a personalized experience that helps you navigate the challenges of loss.
How long can I use Frontline for?
After asking a few introductory questions, the app presents a personalized experience that helps you navigate the challenges of loss.
Frontline is a faster way to certainty
Increase user adoption, engagement & retention with the best user experience.
